The automotive industry is one of the sectors that has been largely affected by the Coronavirus (COVID-19) pandemic. In an effort to map the road ahead for this sector, CarWale, India’s largest auto media has released the country’s largest, most widespread, and deep-rooted survey of the potential four-wheeler and two-wheeler customers. The Indian Automotive Consumer Canvas (IACC), supported by CEAT Tyres, IndusInd Bank, and Frost & Sullivan had garnered a total of 2,02,334 responses over the survey period. The findings from the IACC survey 2021 were released during the panel discussion on 24th Feb 2021.
Key Discussion Points
-
The country’s largest, most widespread, and deep-rooted survey.
-
Online Questionnaire on CarWale, BikeWale and CarTrade.
-
Online reportage with detailed info-graphics shared with 1,000+ CXOs (OEMs/ Tier 1s/ Tier 2s) directly.
-
15 days promotion across all the platforms along with media coverage.
-
Sample Size of more than 2 Lac respondents.
-
A 90-minute panel discussion with 8 key stakeholders.
Media Coverage
Speakers
Mr. Shashank Srivastava
Executive Director, Maruti Suzuki India
Mr. Ramashankar Pandey
MD, Hella India Lighting, Chairman, Aftermarket , Committee at ACMA
Mr. Banwari Lal Sharma
Chief Executive Officer, CarWale & BikeWale
Mr. T. A. Rajagoppalan
EVP – Consumer Finance Division , IndusInd Bank
Mr. Vinkesh Gulati
President, FADA
Mr. Arnab Banerjee
Chief Operating Officer, CEAT Ltd.
Mr. Kaushik Madhavan
Vice President – Mobility, Frost & Sullivan India